Our branding expertise fall into four main areas.
Brand experience audit
1.0 Brand Definition
Brand Ambition Discover what’s possible. Working with our clients, we help uncover aspirations & goals that will shape your company or organization. Work sessions can include brain storming sessions, research and the distillation of ideas to those that are both signficant and meaningful to internal and external audiences.
Brand experience audit
Whether branding or rebranding a company, you can’t know where you’re going until you see where you’ve been. Our brand audits range from the gathering and analysis of existing print, digital, and video materials to interviews with customers, employees and senior management. Our findings, analysis and recommendations are produced as a written document for discussion with senior management, and are designed to assist them in formulating a further course of action.
2.0 Brand Strategy + Naming
Building a brand identity
Every touchpoint — every experience — with your clients or customers shapes your brand. We look at all possibilities and will work with interior designers, architects and other experts to create an holistic plan to define and reinforce your brand at every level. We define your identity through words and images that resonate with your specific audience, to establish the benchmarks for your identity.
3.0 Brand Design
The average consumer is bombarded with about 3,000 brand messages every day. Faced with an unlimited range of products and services to choose from, competitive advantage goes to companies that clearly understand the value of consumer branding. A great product is not enough, if it doesn't get picked up by a consumer. Products and services must stand out from the pack. Retail store design, packaging and promotion can all send messages about who you are and what you’re about. More than any other type of branding, consumer branding must embody the brand’s personality and provoke an emotional response.
Given that corporations rely on very vertical exposure, their branding (both visual and experiential) is critical. It speaks to their professionalism, organization and competence; but, even more importantly, their personality. But where it was once enough to have a strong consistent brand among all the elements and behaviours that helped define a company, it produced a lot of dull risk-averse companies where policy became a sustitute for character. Today personality is critical. Customers prefer to do business with companies that have personality and that are authentic. Every touch point is an opportunity for employees to convey character, personality and to tell your story.
Doing business through the internet is surpassing all other methods in many cases. Your electronic communications may be your only interaction with your customers. Everything from your imagery to colour palettes and language should reinforce who you are and to what you aspire. Today, websites have the ability to inform, entertain, educate and reward customers. At the same time, customers are now empowered to respond instantly, conveying their level of satisfaction or lack of it. Digital branding represents a cost effective way to tell your story—to connect and respond to your customer’s experience.
4.0 Brand Management
Creating brand guidelines
Experience tells us that if anything can go astray with a brand, it will, unless clear consice guidelines are put in place to deal with all the variables. Considerable wasted time is spent by individuals within a company reinventing the wheel; designing their own presentation material rather than utilizing systems than should have been developed to safeguard your brand and maintain consistency and continuity.