Our role: Strategy / Print Design / Digital Branding

We took a small museum with a great collection of golf memorabilia and introduced them to one of the largest paper companies in the world. Using lush photography, clever writing, and beautiful printing to showcase BC Golf Museum’s collection, this over-the-top 11 x 15 inch book, demonstrated just how beautiful and effective an uncoated sheet of paper can be. Fifteen thousand books were quickly grabbed up by customers, leaving the client wishing they had printed more. The book is credited with selling tonnes of paper to specifiers in the US and Canada.
It also help raised the profile of a fine museum, while creating a permanent record of their wonderful collection.