Our role: Strategy / Corporate Branding / Brand Identity
Vancouver's perenially successful frame designer Klaus Seebök and his partner Sara Moshurchak came to us to revisit brand positioning for Granville Eyeland Framemakers as Sara began to assume ownership of this Vancouver boutique. An eclectic workshop producing unique and classic frames and one-of-a-kind custom designs for the famous and not so famous, we saw Granville Eyeland as holding a unique position as Vancouver's only custom designed eyewear supplier. It's success was its amazing product, so we updated the logo and then created branding tools around the products and the process of their creation. With this new image, Granville Eyeland's hand-made and one-of-a-kind products speak for the store, acting as the Siren Song to customers.