On May 11, 2000, the Nisga'a Final Agreement went into effect, marking a new beginning for the Nisga'a Nation. This historic agreement set out Nisga'a Lands and the Nisga'a people's right to self-government. As a newly formed government wanting to establish its identity and singularity, the Nisga'a Lisims Government has chosen to build its reputation with consistency and care. We have been privileged to be a part of this process, creating three AR100 winning annual reports as well as the government website and various marketing materials. In all cases, these communications tell the Nisga'a story as the Nisga'a want it told, sometimes even in the Nisga'a language itself.